The semester has been going by fast, and I’ve actually lost count of the weeks that I’ve been an intern at Ingenex Digital Marketing. Through this internship, I have learned a lot of great new things, the most valuable being how to use tools that will enable me to continue learning after the semester is over.
Before I began coming to Ann Arbor once a week to meet with Derek and my fellow interns, I was aware of the digital world, but removed from it – together we took the plunge and became engaged in the digital community, and I can’t say I regret it one bit.
My favorite things I have learned thus far are how to: use and optimize social media, optimize content for search engine results, create adwords campaigns, ‘own’ a phrase on Google, create and executive online public relations campaigns, write a white paper, create and contribute to a wiki, and outreach to bloggers.
I’ve also greatly enjoyed the opportunity to participate in Lunch Ann Arbor Marketing (LA2M) every week and listen to local marketing experts present about what they know best: marketing! The coolest part about hearing from the professionals at LA2M on Wednesdays is getting to learn about people’s applications of new marketing concepts to their businesses.
From the eco-friendly perspective of our internship, I find myself looking at life with a greener point of view. Researching, writing about, and reading my fellow interns’ posts about eco-friendliness has helped me become better-informed about how to live a more environmentally-friendly life.
All in all, I know that I’ll miss coming to the Brickyard after this semester, but I know that with our social media skills, everyone at Ingenex won’t have any trouble keeping in touch!
