Social Harbor is professional online profile management solution through Ingenex Digital Marketing that currently provides both social media marketing and and search engine optimization. When companies find their online persona to be somewhat lacking, Social Harbor can improve their online presence, which leads to better connections with customers. Currently at Ingenex, some new ideas are being tossed around and discussed, one of them being the addition a reputation management service to the Social Harbor initiative. Who would benefit from this service, how does it work, and why is it a good idea for your business?
Your small business has been growing quickly, and you’ve learned a lot about running it along the way. You’ve been doing some networking around town lately and getting the word about your company out to some prospective clients. You tell them to go to your website for more information about your product, but, being typical people with ordinary memories, they don’t remember the exact address of your website. Instead of just typing in the address, they instead use their favorite search engine to search for either your company or your name. What do you want them to find?
- A) Not bad profile(s) with some relevant information, created by you six months ago
- B) An angry review by a peeved customer that drives them away from your business
- C) Credible, professional profiles with useful current information, created by social media and reputation management experts
The optimal answer here should be easy to spot – why wouldn’t you want your company to have a stellar online image? The distinct advantage of Social Harbor’s Reputation Management is that it can also help to remedy both situations A) and B). By setting up alerts on what is being written about you or your business, Social Harbor can help you to stay current and react to any customer service issues that are being discussed online, even in the blogosphere. This will enable you to keep your current good standing and increase customer loyalty.
Additionally, the content produced by Social Harbor is professional and will get great reviews from potential clients. Whatever else is out there about your or your company doesn’t have to stress you out anymore - search engine optimization is used to make sure that the good results are what comes up when someone searches for you. By building profiles for you on multiple social media sites, optimizing these profiles for maximum search result turnover, and keeping track of what is being said about your business online, Social Harbor helps your company succeed.
